In 1997, Natalie Joos made her move from Belgium to the east coast, landing in New York—and landing a gig as Glenn O’Brien’s personal assistant. From there, she managed Craig McDean’s photography studio and since then, has launched and grown her own casting agency helping to find fresh faces for clients like Helmut Lang, Phillip Lim, and Hugo Boss. Joos’ keen eye and love of vintage have earned her a top spot on the international fashion circuit and fueled her beloved blog, Tales of Endearment.
What is your favorite smell?
I used to be obsessed with the after sun cream for the face by Clarins. I literally went weak in the knees when I smelled it. It was summer in a bottle. I haven’t bought it in a while, but now that you made me think about it…
What do you consider the epitome of happiness?
Hearing a great song that transports you into higher spheres makes you smile involuntarily and forget everything.
How do you define luxury?
Luxury is being able to do what you desire without strings. It’s hedonism with sprinkles of gold on top.
What is the last dream you remember?
I’m sure it was something racy…
What’s your favorite childhood memory?
My mom sitting me down on the mantelpiece in the living room when I was about 2 years old tying my favorite shoes. I wore a navy dress with a peter pan collar. I loved those shoes but they were only for Sundays.
What’s the last book you read and loved?
I just finished reading In Cold Blood by Truman Capote, but can’t say I really loved it. He gives away all the juicy bits in the beginning—there’s not much left to be imagined or discovered. I was disappointed, although the writing is great of course! The last book I did love was The Lovely Bones by Alice Sebold. And whenever David Sedaris comes out with a new book I sprint to the store.
Describe your home’s aesthetic.
Minimally modern with a touch of 60′s, and some antique pieces for balance and character.
What are your vices?
I bite my nails. It’s a bad habit, but it’s under control.
Describe yourself in five words or less.
Funny, smart, spontaneous, rational, OCD.
What possession will you never throw away?
I am a borderline hoarder; this question is irrelevant.