Demi Moore’s first campaign for Helena Rubinstein just landed. The actress is “barely recognizable” according to the Telegraph, but we’re more concerned with her acting career. And if she’s starring in Rubinstein’s ads, shouldn’t she play the mogul on Broadway? Earlier this week the same paper reported that a musical chronicling the war between Rubinstein and fellow beauty icon Elizabeth Arden has just been optioned for the Great White Way. Its story will be based on War Paint, Lindy Woodhead’s book about the two women, and the script will be penned by the team who wrote the recent revival of Grey Gardens. Someone teach Moore to sing—and fast!