memo maje01 Alexa Chung Is the New Face of Maje

Photo: WWD

Vanessa Traina, who’s been the face of the French contemporary brand Maje for the past couple of years now, has been succeeded by another It girl: Alexa Chung.

Glen Luchford captured Chung for the brand’s fall campaign, shot at the Porte des Lilas subway station in Paris. The images are meant to evoke a ’60s film heroine.

Could this mean a new design opportunity for Chung? In the past, she’s only done a couple of collaborations with Madewell, but while Traina was face of Maje, she and the brand produced a capsule collection.

See one more campaign image after the cut.

memo maje02 Alexa Chung Is the New Face of Maje

Photo: WWD

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