Anja Rubik and her husband Sasha Knezevic launched their quarterly fashion and lifestyle magazine, 25 Magazine, last night in Cannes. “It’s more of a book than a magazine,” Rubik told WWD of the 300-page tome, which is dedicated to female photographers. “There’s Caitlin Cronenberg, Corinne Day, Annie Leibovitz, Ellen von Unwerth, Anna Bauer—all of the best women are there.”
Top models like Crystal Renn, Iman, Abbey Lee Kershaw, Karlie Kloss, and of course, Rubik herself, are all featured inside—in various states of undress. “The content [is] beautiful visually with an erotic twist,” Rubik told Models.com. “The magazine approaches sex in an imaginative way and is filled with beautiful images, great fashion, and irreverent stories.” As for the magazine’s title, she says: “I’d like to think of it as the new 69—but on a woman’s terms. ”
25 will be available online and at Colette, Corso Como 10, and a select few places in New York. Going forward, Rubik told WWD she is in talks with a designer for a major international fashion project come September.
See a teaser for the magazine—and the cover—after the cut.