If you follow fashion, you know Anna Dello Russo for her head-to-toe runway looks and frequent daily outfit changes. if you don’t, you might recognize her crazy hats. So it makes sense that when H&M tapped the fashion editor-at-large they asked her to whip up a collection of accessories.
In October, the Swedish store will introduce hats, jewelry, bags, shoes, sunglasses and even some luggage designed by Dello Russo. It’s the first time they’ve recruited a fashion editor for design purposes (though style blogger Elin Kling collaborated with the store a few years ago) and Dello Russo’s thrilled to be first. She told WWD, “This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day.”
Though Dello Russo’s taste runs a bit more high end—even that gold cherry topper she wore was custom made—the Tokyo-based Italian editor has worked with H&M before—she walked the runway at Lanvin for H&M’s extravaganza. We can’t wait to see what kind of party H&M throws this time around.