Heading out for a night with the ladies? Might we suggest you don a red ensemble, or perhaps crimson lips? According to a new study, men not only prefer ladies in red, but they’re likely to spend more money on those clad in this romantic, rosy hue.
According to the study published in the Journal of Experimental Social Psychology, red makes women seem more attractive, since the color is said to send out subtle messages of how receptive they’ll be to sexual advances. In other words, men feel like they are less likely to get rejected by a lady in red.
Researchers tested 96 men from the United States and Austria, showing them images of women in different colored shirts. They found that men felt that women wearing red shirts were not only significantly more sexually attractive, but the men predicted them to be significantly more likely to respond positively to sexual advances. Since fellas fear rejection, when they see women in red they’re more confident about making a move.
And get this: Researchers also asked men to imagine that they were going on a date with the women in the pictures, and then to indicate how much money they would be willing to spend on their date. Women in red scored significantly higher in the amount of money these gents would spend on them, compared to women wearing a different color.
Adam Pazda, a social psychologist who led the study, said: “We find it fascinating that merely changing the color of a woman’s shirt can have such a strong influence on how she is perceived by men.”
According to the study’s conclusion:“As much as men might like to think that they respond to women in a thoughtful, sophisticated manner, it appears that at least to some degree, their preferences and predilections are, in a word, primitive.”
Time to go shopping with your fellow single friends and get your red on, no?