Babies are living life in the fast lane thanks to an onslaught of miniature collections released this month. And it’s about to get a whole lot better: WWD has reported that Fendi just signed a deal with chic Italian children’s manufacturer Inglesina. The partnership will include a line of strollers, prams, and baby carriers, all bearing the Italian brand’s “F” logo.
Rather than going with the traditional pink and blue colorways, Fendi’s baby products will come in the far more sophisticated shades of cream, mahogany, and blue.
The carriers are yet another score for the under-10 set, following Lanvin’s childrens’ launch that includes over 20 spring ’12 pieces for pint-sized girly girls.
In addition, just last week it was announced that Oscar de la Renta is about to design pieces for (highly discerning) stylish munchkins. And let’s not forget the Stella McCartney for Gap Kids collection, which had fans like Carla Bruni squeezing into the British designer’s pint-size military jackets and printed dresses. Kids these days, they’re just on a roll.