Ultra-flirty cartoon Betty Boop and Canadian supermodel Daria Werbowy are pairing up to be the faces of Lancôme’s latest lash tool, Hypnôse Star Mascara. While comic characters are not the conventional spokesperson choice, other brands have done it (remember Miss Piggy for MAC Cosmetics and OPI and Bambi for Stella McCartney?).
A short film starring Boop and Werbowy will be released on June 2, directed by French comic book guru, Joann Sfar, with the two sex symbols outfitted in sparkly 1930s-inspired gowns mirroring the mascara’s sparkly packaging. The new loot hits stores in September, but you can grab a tube when Sephora hosts a pre-sale on July 9 and 10. View backstage clips from the video shoot, after the cut.