There were a handful of reasons to venture over to the West Side Highway for Ferragamo‘s fragrance launch last night. Some went to get a peek of Julian Schnabel’s Palazzo Chupi, others to see Coco Sumner perform stateside for the first time. One could’ve gone to smell the new scent, Signorina, or catch site of celebrities like Kate Mara and Emma Roberts; to ogle the beefy bartenders or, in the case of one particularly obsessed journalist, to meet the one model who actually has the word “Cat” tattooed on her arm.
Those hoping to explore the insides of Schnabel’s pink castle were probably disappointed—guests were restricted to one room—but the sweet smelling air, mylar balloons and pink strawberry marshmallows more than made up for the lack of architectural eye candy. On the way out, we chatted with Bianca Balti, the 28-year-old face of Signorina, who had nothing but lovely things to say about the campaign shoot—literally: “It was lovely, the people are lovely, the location was lovely,” she said of the pink hued video playing behind the bar. “It’s nice to do video sometimes, only because it’s different and I always take pictures—it’s always, ‘Stay still! Stay still!’—and in this case I can play a little bit more. It’s more dynamic, so I get less tired—or less bored.”
Don’t expect to see Balti adding a slash to her name anytime soon though. The model played a small part in Abel Ferrara’s Go Go Tales five years ago, but she’s busy enough with her modeling career and her three-year-old daughter to purse Hollywood fame. “I’ve seen what it’s like,” she said of movie making. “Everybody thinks that models have to become an actress, in Italia everybody asks me, ‘When are you going to become a star?’ But you know I feel so lucky right now. It’s not that I don’t want more, but I feel like it’s already a lot.”
As for the scent itself, Balti seemed genuinely enthused over the sweet powdery scent. “You know that powder you put on after a bath,” she asked? “That’s what I like, I like pretty and clean…So I was happy that I actually do like it. They gave it to me for a present, and I have to say that I like it, but actually I really do!” And if she doesn’t? Well, than she’s a better actress than her role in Go Go Tales would suggest.