Bottega Veneta may not rank highly in the minds of animal lovers, seeing that their spring 2012 collection alone featured glazed crocodile, grommet-covered ostrich, and lizard skin accessories. But their standing with tree-huggers just went up. The luxury brand’s Milan headquarters was recently awarded a “Carbon Neutral 2010” certification.
It’s apparently just the beginning for Bottega though.
The brand is planning to reduce greenhouse gas emissions during their fashion week and sales campaigns—times of the year when pollution spikes, according to the brand. No surprise, considering the amount of power, energy, and air travel that goes into producing a single show. Luckily they’re already moving in the right direction by using carbon credits to offset additional impact.
Bottega isn’t the first luxury label to go green, though. Stand-out predecessors include Stella McCartney and Vivienne Westwood who takes part in the International Trade Centre’s ethical fashion program. Maria Cornejo‘s also on board—she used fabric made of recycled cassette tapes in her pre-fall collection. All in all, this is certainly a spring trend that we can get behind.