In case you haven’t already heard the buzz from Burt’s Bees–the all natural beauty line that started with beeswax lip balm over 25 years ago in Maine–is launching a new, more playful collection called güd.
The brand employs truly all natural ingredients (that means absolutely no parabens, petrochemicals, phthalates, animal testing or evil super villains allowed) and the same low price point. But—not to worry—a little vice is still allowed: güd is all about addictive fragrances.
Starting this January, Nourishing Shampoo, Softening Conditioner, Body Wash, Butter, Lotion, Mist and Foaming Hand Wash and Cream will grace shelves in scents categorized by surprisingly sophisticated top, mid and dry notes like Floral Cherrynova with cherry blossom and almond milk, Orange Petalooza with blood orange and hyacinth, Vanilla Flame with rice milk and Pearanormal Activity with acai berry.
Sounds pretty güd to us.