With Chanel sponsoring the Tribeca Film Festival’s Artists Awards Program, you’d expect their quilted bags or tweed jackets to be part of the prize package. But when the winners are announced on April 26, they’ll be receiving a very different kind of award: art. Pieces by acclaimed artists, including photographer Cindy Sherman, watercolorist Walton Ford, and collagist Kara Walker, will be given to the victors of the filmmakers’ competition. In total, 11 artists are contributing to the honors.
Those who don’t plan on entering the contest can still enjoy the works of art: From April 5 to 25, the paintings, photographs, etchings, and sculptures will be on view at the New York Academy of Art in Tribeca. Unlike the film festival itself, which runs from April 18 to 29, you don’t need a ticket to get in—the public viewing is absolutely free. The French fashion house, now in its seventh year as sponsor, has a long history of supporting the arts; Coco herself was quite the patron, collaborating and supporting the likes of Pablo Picasso, Jean Renoir, and Igor Stravinsky.
More recently, Chanel tapped Baz Luhrmann, Roman Polanski, and Ridley Scott, among other filmmakers, to create short films. Perhaps, then, this sponsorship is as much about giving back to artists as it is finding new talent; after all, the next Coco Mademoiselle ad isn’t going to film itself.