charlotte free Charlotte Free is the New Face of Maybelline

Photo: IMG

Few brands—any?—have been as creative with their news as Maybelline. To announce their new face, the sweet-faced, pink-haired Charlotte Free, they recruited P’trique, the man behind Shit Fashion Girls Say, and a slew of industry faces, to film a hilarious new video.

We spy familiar faces including Bazaar‘s Derek Blasberg, Betsey Johnson, Lucky‘s Ray Siegel, Grand Life’s Steven Rojas, Purple‘s Caroline Gaimari and others rapidly spreading the news of Free’s new gig until it ends up on a billboard in Times Square—even though it’s supposed to be “#topchicret.”

Wonder if Maybelline will let Free keep her signature pink ‘do…click through to watch!

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