clare  Clare Vivier on her Theory Collaboration

Photo: Theory

We asked Clare Vivier to fill us in on how her second collaboration with Theory came about: “Last year’s success of my line in Theory stores led to this year’s collaboration. I was so excited to get a phone call from Andrew Rosen about brainstorming a new way to work together. We met in New York, and production took place in Los Angeles. We gave my best-selling styles, like the messenger and foldover, a new spin to compliment Theory’s spring collection.  I think the line is still classic and sleek, but it’s also really sporty.  Our collaboration on the weekender bag is my first real venture into a truly unisex bag. We drew inspiration from the woven vinyl totes found in a faraway bazaar, and the denim for the bag is found in the Theory spring 2012 line. I think a man or a woman would look equally chic toting the weekender to a beach getaway in the Hamptons or boarding a train in Brussels.  I envision the same cool, sophisticated, and on-the-go Clare Vivier women carrying bags from the Theory collaboration alongside my eponymous line.”

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