minx ulta Customize Your Minx Nails

Photo: Minx

Since their introduction in 2007, Minx’s polish-free nail wraps have earned quite the cult following, thanks in part to fans like Lady Gaga, Beyoncé, Katy Perry, and Rihanna, and runway partnerships with McQueen and Missoni. In the past, Minx has only been available in-salon, but this week, that changes: the brand has launched an at-home version of its nail appliqués in eight different designs—including Triangle Tango, Diamond Diabolique, Summer Splash, Silver Moons, Gold Moons, Wild Pink Cheetah, Technical Tribal, and MinxLusion Chex (pictured, left)—available starting this week at Ulta stores nationwide.

As for the in-salon options, they just got endless: this week, Minx also launched its Customizer, allowing users to upload their own designs online. The personalized designs—which are $250 for five complete sets—are then shipped to the Minx stylist of your choice for professional application.

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