On the left, we have G-Star’s spring campaign. The denim brand makes us think things like: European, dark, moody, stiff, unwashed Japanese selvedge. On the right, we have True Religion’s. The name usually invokes things like: horseshoe pockets, Jessica Simpson, low waists and super soft denim.
Both, for the most part, perpetuate their images via their spring ads. Clemence Poesy easily transitions from wizard’s wife into the kind of girl who wears a denim vest without a shirt underneath. Anton Corbijn, the longtime G-Star collaborator and film director, shot Poesy and Vincent Gallo in Lisbon. Even better? The brand will skip New York Fashion Week in favor of a dance performance in Berlin. True Religion, meanwhile, hired Alexi Lubormirski to shoot a slew of models at a ranch in Calabasas, California for spring. Chanel favorite Brad Kroenig is accompanied by Alicia Rountree, Tallulah Morton and Julia Dunstall, all of whom work their Americana vibe into the mostly black and white photos.