dita scent  Dita Von Teese’s New Fragrance Launches Today

Dita's new perfume ad. Photo: Liberty of London

If you’re a fan of Dita Von Teese’s frilly lingerie collection or sky high Louboutin heels, her new fragrance is not for you. The burlesque star is over pink (for now), instead channeling a darker sex appeal for her first fragrance, in partnership with Liberty of London.  “I wanted it to be a perfume that smelled exactly how I imagined it. A scent needs to reflect all the different facets of my personality. It had to be elegant, glamorous, sophisticated, sexy, dark, and mysterious,” Von Teese told Liberty’s blog. Of course, the bottle had to match.  She said she imagines it being the kind of thing you find “in a black satin handbag of sophisticated women.”  But this is a burlesque star we’re talking about, so there’s a tassel attached—for good measure.

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