Beauty business royalty Aerin Lauder—the granddaughter of Estée Lauder—is launching her own brand. “I like to joke that I’ve been in the beauty industry for 42 years and actually working for 20,” she told WWD.
Aerin, as its called, is kicking off with beauty—think Rose Lip Conditioner for $28 and Multi Color for Lips and Cheeks for $42—in late August and early September, followed by giftable candles and the like launching in stores for the holidays. Accessories, fabrics, and home (sheets and towels, for example) are expected in Spring 2013.
Lauder’s also excited about designing jewelry: “I have this incredible book of all of Estée’s pieces, and it’s such a great sense of inspiration. What I think is so interesting about beauty and jewelry is that you buy it for yourself, and what’s fun about jewelry today is that it doesn’t have to be superexpensive.”