H&M dominated the mass collaboration category in 2011 with its Versace extravaganza and news of an upcoming partnership with Marni and Sofia Coppola, but Target’s kicking things off in 2012. Yesterday they released a first look at their collaboration with Jason Wu as well as the line’s ad campaign. It features a pink and yellow dress with black trim, as well as Milu, the cat who played muse to Wu’s Target collection. The clothes and bags hit Target next month, but next week the mega-store will reveal what they’re calling “the next chapter in Target’s design partnership model.” Though details are scarce, WWD reports that it will definitely vary from the Go International concept they started with, even extending into food categories. Mario Batali for Target anyone?
Click through for another look at Wu’s collection!