Yes, you can find Calvin Klein products in almost every corner of Macy’s, but next month you’ll be able to get a piece of Francisco Costa for Calvin Klein for Macy’s.
Costa’s designing a capsule collection for Impulse (the same collection that’s called Karl Lagerfeld and Matthew Williamson partner) as part of the store’s “Magical Journey to Brasil.” Though the CK brand has dabbled in just about every price point, this is the first time that Costa’s designed and sold something for less than his usual designer prices—and the first time Macy’s has been able to carry his name since the ready-to-wear collection is out of their range. When the dresses go on sale May 15th, they’ll be available for two months and start at $135 (up to $180). According to WWD, the options offer “pure lines and clean shapes for dresses in crepe and jersey materials” inspired by Costa’s native country’s architecture and sunsets.
The designer told the trade, “From a branding standpoint, a limited edition capsule—a one-time event celebrating Brazil and the fact that Francisco is Brazilian and designs for Calvin Klein Collection—felt like a wonderful brand-building opportunity, as well as a commercial opportunity.” It’s also the perfect way for Costa to make his own name known and associated with the Calvin Klein brand beyond the confines of the fashion industry.
As for Calvin Klein’s most famous product? Yes, there will be Brasilian-inspired underwear available, too.