We like to pop in on our designer friends from time to time and see what they actually do all day. We were particularly curious about Gabby Sabharwal. There are dozens of editors turned designers, but few publicists jump in the creative ring. Gabby, who does PR for BCBG by day and designs a brand new line of swimsuits, giego, by night (and very early morning), had a hard time keeping this from 9 to 5.
Wake up. How is it the morning already? Have coffee and ask my weatherman, aka my boyfriend, about the weather for the day. This is when I contemplate what I am going to wear before mentally preparing for the day. The way I dress totally determines how I feel—and my productivity for the day—so this is really important!
Second caffeine fix at Starbucks. I love my Hudson Street Starbucks family! Thank you Christian for always making my iced doppio first, so that I don’t have to wait in line!
Pick-up Zip-Car to drive to New Jersey to Fabric Warehouse.
Visit warehouse to source new fabrics. Yes, I have to dig through these piles of fabric with a flashlight. There isn’t any heat and it’s freezing! During this trip, I found the same fabric that was used to take my favorite Calvin Klein bikini from high school? I am using it for the summer collection.
Leave warehouse and drive to production factory. Today, I need to confirm Barneys’ summer order. Last time I was here, I picked up the spring 2012 production and was literally in the assembly line with the workers attaching the straps to each order. Always a time crunch!
Drive back to the city and quickly change into my work ensemble from my warehouse sweats.
Turn into a publicist at BCBGMaxAzria. Sort through emails, deny/confirm requests, follow-up on pitches and scratch things off my to-do list on post-it notes—I love post-it notes. I average 500 emails a day, at least.
Team meeting to discuss goals for the week, status updates, new collection and product launches as well as deadlines.
Power lunch. Run to UPS to drop off orders for shipment. My UPS is in the Toys-R-Us in the middle of Times Square—I hate tourists!
Meeting with Israel, my technical production guy who helps to make the patterns for the suits, at my unofficial showroom: Dean & Deluca. (His other clients include Oscar de la Renta and Suno.) We discuss new styles and updates to core silhouettes. You might be able to catch me in a bikini if you walk by at the right time.
Conference call to discuss fall 2012 press preview for BCBG and Herve Leger. Approve Barneys label for exclusive collection launching this summer.
Run to Mood to pick-up summer fabric from Eric. Eric is my man. He came to my rescue during my first trip and showed me the ropes. He has the patience of a saint. Then it’s a cab home, where I try to decompress from the day, aka make a list of all of the things I have to do.
Look at new swatches on my inspiration board and try to eliminate a few. Add new inspirations collected throughout the day and have a fitting with friends. Thank you Anna Knoble and Shana Scala for being the most perfect fit models.
Packing party with girlfriends. I couldn’t have launched giejo without the support of my girls. They have helped with everything from fittings, to picking silhouettes and fabrics.
Pack-up final orders for delivery tomorrow and finish compiling email update to sales/buyers regarding new collection and press. Tell my babe I love him and lay in bed, writing my to-do list for the next day.