The British Fashion Council has no problem playing favorites. They’ve just announced their 2012 Fashion Forward winners and three of the four designers have been receiving BFC support for years.
In womenswear, the council will sponsor runway shows from Henry Holland, Louise Gray and Mary Katrantzou. Given Holland’s brilliant branding and Katrantzou’s success, one might think they’d be able to stand on their own two feet, but the BFC’s continued support’s an excellent reminder of how hard it is for designers to turn their talent into profitable businesses. The cash prize will go toward producing their runway shows and they’ll receive support from mentors within the industry.
James Long’s the first menswear winner that the BFC’s honored during its six years of Fashion Forward. He’ll show during London Fashion Week on February 22nd.