This morning, Oyster‘s contributing editor Stevie Dance launched a shopping site called Shop Ghost. The idea, she told Fashionista, is “based on the fact that it felt like there wasn’t enough edited content online for people who want to browse or shop online.” Other than brand-produced content, like Net-a-porter‘s weekly magazine or J.Crew’s Tumblr, she’s right.
So starting today you can get your online shopping kicks without spending any money. The site, “a manual for creativity and style research, driven by collaborative edits and cultural stimuli,” kicks off with an interview with Jak & Jil‘s Tommy Ton in which the street style photographer talks about his online shopping obsession. Turns out he’s especially into buying women’s clothes these days. “I actually have an archive because I buy old Balenciaga, not like old, old Balenciaga, but I’m talking about early 2000s Balenciaga…Helmut Lang and Balenciaga,” he says. “The archive will serve as a reference if I ever design a collection…I definitely feel that another five years [from now] is probably when I would do a collection. I need to make more friends with certain models, so when the time comes I can be like, ‘Anja!’”
Ton’s capsule collection for Club Monaco sold out within a few days, and if anyone knows what the most fashionable women want to wear, it’s him. So whether he launches that collection in two years or ten, we have no doubt its debut will be one of the most anticipated.