James Franco‘s turned Seven for All Mankind’s spring collection into a Natalie Wood tribute.
Think that sounds unlikely? It gets even more interesting. The actor, who, when not busy filming the kind of movies that receive multiple Academy Award nominations—127 Hours, Milk—is taking classes at Yale, writing a novel, teaching at New York University, guest starring on General Hospital, producing mixed media dance pieces at Stella Adler’s studio, directing short films for R.E.M. or popping up in Gucci’s front row, has made a three hour film called The Death of Natalie Wood, starring jeans, but also Lily Donaldson and a host of free spirited pretty creative types like Charlotte Free, Henry Hopper and Nathalie Love.
Though the movie won’t screen until May (as part of an exhibition Franco’s curating at MOCA, naturally), ten vignettes, about three minutes each, will start airing weekly on February 15th. Franco shot Donaldson and the rest of the cast along the coast of California. “The look of the film and the clothes feels very Seventies,” he told WWD. “We shot right on the beach and drove up the PCH, so I guess you could say it’s a vintage 1970’s California dreamy feel. The movies that I cut together have a lot of weird double exposures and super-imposed images over other images, so it’s a real, I guess you could say, trip.”
Alex White styled the shoot, which was shot on a wide range of film, from digital to Super-8 and Polaroid, to maintain the vintage feel Franco wanted and it’s been turned into a print campaign as well. But David Lipman, the real ad man behind the shoot, promises, “It’s not a billboard for Seven, rather the cast is living the life of Seven.” It’s a life you’d probably be interested in living, but click through to see for yourself.