Jessica Chastain has landed her first major beauty campaign. The Oscar-nominated actress has been named the ambassadress and face of an upcoming Yves Saint Laurent fragrance called Manifesto, WWD reports.
“Yves Saint Laurent is a brand that inspires me deeply,” said Chastain. “Since its creation, the brand has conveyed strong values that I cherish, such as an unwavering commitment, absolute love and feminine audacity. This new fragrance is an emblem of it all. I am thrilled to be part of this beautiful adventure.”
YSL loves redheads in its fragrance campaigns: Sophie Dahl went rouge for her infamous YSL Opium campaign, and Karen Elson has fronted the same scent in the past. Chastain was chosen, according to Stephan Bezy, international general manager of Yves Saint Laurent Beauté, for her “subtle strength…, her solar charm, her free mind. Jessica embodies the quintessence of Saint Laurent’s femininity, a woman of her day and age, independent, determined, never where you expect her to be.”