simpson03 1 Jessica Simpson’s Doing Maternity

A look from Jessica Simpson's new Destination Maternity line. Photo: WWD

Jessica Simpson has had plenty of good news the last couple of weeks—she gave birth to her first child on May 1, had her show Fashion Star renewed last Friday, and now she’s further expanding her almost $1 billion fashion empire.

Simpson, who already sells everything from shoes to jeans to sunglasses under her Jessica Simpson Apparel collection, has partnered with Destination Maternity for a line hitting stores this Fall, WWD reports. “I’m [pleased] to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great,” Simpson said. “You want to wear clothes that are flattering to your baby bump; you want to show your bump off.” The collection has a vintage ’70s feel and includes denim in a number of washes, leggings, print tops, maxi dresses, blazers, and chunky sweaters, retailing in the range of $36 to $69.

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