Earlier this week the Internet latched on to news of a new Twitter handle, created exclusively for Kanye West’s still new fashion line. It was called @dwbykanye (from the invite to his show which placed his mother’s initials “D.W.” above his own name) and turned out to be fake. West took to his Twitter last night to thank the world for its support but discredit the account. Then, he shared some of his own thoughts on fashion, creativity, and the world in general.
First, he clarified that the name of his women’s collection is just Kanye West and that he’s the sole investor, “You guys might think I have some type of backing for my line but I don’t…I did the first fashion show out of my own pocket and used the money I made touring to follow my passion.” He says he worked “under cover [sic]” at Fendi, Louis Vuitton, and Guissepe Zanotti, turning down a gig at Versace because it interfered with his contract at Vuitton, before moving to Paris early last year to buckle down and get to work on his collection.
West goes on to talk about the greatness of Alaia, his mom’s influential style, and the pitfalls of celebrity: “Being a celebrity has afforded me many opportunities but has also boxed me in creatively.” There are more than a few humble brags mixed in, “I appreciate having the most nominations at the Grammies [sic] but I feel so conflicted by the fact that award shows sometimes are completely…illogical,” before he jumped into real news—he’s started a new company called DONDA.
The rapper wrote, “DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there [sic] dreams and ideas…” He says it’ll have 22 divisions and employ everyone from doctors and architects to designers and social media experts to produce “products and experiences that people want and can afford.” The Watch the Throne tour was, apparently, the first example of a DONDA experience and, (maybe angling for laughs, but probably not) he says he hopes to design the MTV Awards one day.
We tried to pick a favorite Tweet, but there are just so many…what’s yours?