Lady Gaga’s perfume has been at least two years in the making now—or that’s how long she’s been talking about it publicly, at least. Originally thought to be called Monster, Refinery29 reports that the fragrance will actually be called Fame and is set to hit stores in August.
Although Gaga said in 2010 that the scent would smell like “blood and semen,” she clarifies now: “It was taken out of my own blood sample, so it’s a sense of having me on your skin. I wanted to extract sort of the feeling and sense of blood and semen from molecular structures, so that’s where [the rumors] came from. That is in the perfume, but it doesn’t smell like that. Actually, the perfume smells like an expensive hooker.”
The fragrance, shown at left, is a black liquid that apparently changes color when applied to skin. Gaga is said to have collaborated on the advertisement with photographer Steven Klein, who directed her “Alejandro” video.