Though fashion’s been distracted from its favorite guessing game of late—’Who will take over Dior?’ has taken a backseat to ‘Was Raf Simons fired?’ and ‘Where will Stefano Pilati go?’—Dior’s back in the spotlight for today, thanks to its new online magazine, DiorMag.
Set to launch this morning, the website has a proper (if unidentified) editor-in-chief and plans on posting new content daily. On Friday, the brand (which is noticeably absent from LVMH’s corporate website) will livestream its show for the first time and turn over its Twitter feed to Susie Bubble. When it’s not show time, updates will include Christian Dior-related trivia and a behind-the0scene’s look at the Parisian atelier.
Meanwhile, we hear that LVMH, which already has Nowness, is planning on launching another online magazine. This one will be more “Monocle-like,” with art, design and architecture rounding out the fashion coverage.