casual  Marchesa to Launch Contemporary Line

What (we imagine) casual looks like to Marchesa's co-founders. Photo: Getty Images

LF USA, the American arm of the firm that made headlines last week for investing in Vena Cava, is allegedly talking to Marchesa about launching a contemporary line according to WWD.

The brand already has Notte, its less expensive but still evening-centric collection sold at Neiman Marcus and Shopbop, but a contemporary line could prove a massive expansion for Georgina Champan and Keren Craig’s seven-year-old brand.  Marchesa‘s success is as much due to the Chapman’s gorgeous over-the-top designs as it is to Hollywood’s undying support.  Not a single red carpet moment goes by without a frothy Marchesa gown.

It’s hard to know what a contemporary line might look like, since the duo’s never come close to casual and each co-founder has very different style.  But if the deal’s not even signed, it might be awhile before we find out.

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