natasha poly Natasha Poly Lands L’Oréal Paris Contract

Photo: L’Oréal Paris

Many, many years after debuting on Emanuel Ungaro’s runway back in 2003, Natasha Poly has scored her first major beauty contract. “I’ve been doing modeling for almost ten years, and I’ve been working so hard to reach this moment,” Poly tells of being named L’Oréal Paris’ newest spokesmodel. “My dream came true. I’ve reached a point where I can actually send a message to people, saying to them, ‘You’re worth it — we’re worth it.”

Poly — who joins the ranks of fellow L’Oréal Paris faces Doutzen Kroes, Bianca Balti, Claudia Schiffer, Liya Kebede, and Barbara Palvin — will start off appearing in ads for the brand’s Elnett hair spray and Preference hair color collection.

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