Ten points for the Internet! Lucy Yeomans, who’s spent an award winning twelve years at the helm of Harper’s Bazaar UK, is leaving the world of print for Net-a-Porter.
Since Net-a-Porter started developing its editorial content two years ago, its attracted an impressive array of names, most notably Esquire‘s Jeremy Langmead last year. While Langmead handles the ongoing (and very well done) editorial content for Mr. Porter, Yeomans will work to turn the brand’s women’s site into a home for what she calls “truly inspiring content.” It already has a weekly magazine, one that makes good use of fashion’s it-girls to advertise the site’s designer products, but also offers brief city guides, packing tips and styling ideas for the kind of woman who’s buying her luxury wardrobe online.
Yeomans told the Telegraph, “The media landscape is evolving radically and Net-A-Porter has a global readership of over 3.5 million women who demand the very best edit of luxury fashion worldwide. Net-A-Porter has redefined the way women read about and consume fashion. I am looking forward to working with some of the very best talent in the industry.”