david beckham  One More Reason to Watch the Superbowl

Photo: H&M

This year’s Superbowl will feature two people probably better loved by the fashion set than football fans: Madonna and David Beckham.  The former will perform an extravagant half-time show (over the weekend, she told 20/20 that she’s feeling quite “pressured) and the latter will star in the a commercial for his H&M collaboration.  The 30 second spot is rumored to have cost the Swedish brand over $3 million and though versions of the commercial will run elsewhere, the Superbowl’s getting a special version.  It’ll air during the game’s second quarter and H&M promises it’ll be a “stimulating spot.”

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