prada Prada’s Playful Spring Collage

Photo: Prada

What’s more Americana than a collage? Prada‘s channeled its hot rod-loving, Coca-Cola-drinking spring spirit into colorful cut and paste images for their Real Fantasies lookbook and video (watch it, after the jump). The texts, graphics and photography—worked on by a host of people including Jeroen Koolhaas, Fausto Fantinuoli, Lok Jansen, Phil Meech, Frédéric Sanchez—are meant to pull “the user into a realm of hyper reality.”

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