CK One just got cooler: today, the brand announced it’s expanding its fragrance, denim, and underwear empire to makeup. The 130-product cosmetic line launches overseas next month and in the U.S. this April. Headlining the campaign is a bevy of international models, including it-girls Ruby Aldridge and Abbey Lee Kershaw. Aldridge shows off flawless skin in a foundation ad, though she says without makeup, her complexion wasn’t always so perfect. “I’m prone to breakouts but getting facials at Mario Badescu has made my skin amazing,” she raves. “It’s super old-school and all their estheticians have been there for years, but they do such a good job! I started using their moisturizer, cleanser, and toner. They also have this spot cream that I love.”
When Kershaw went platinum a couple years ago, she listed Marilyn Monroe as her inspiration—so it’s fitting that, for her lipstick spread, her blond tresses are paired with a Monroe-esque rouge pout. Besides foundation and lip color, the new CK One makeup collection includes mascara and high-pigmented eye pencils.