When Motila, a social shopping site that’s sort of the Facebook of e-tailers, launched last year, it was the only place in which Tatiana Santa Domingo and partner Dana Alikhani chose to stock their ethically sourced label, Muzungu Sisters.
The synergy between the two brands is obvious: Motilo.com, with its twist of social shopping and brand ambassadors like Bip Ling, Mademoiselle Agnes and Valentine Fillial Cordier, not to mention it’s very unique edit, sets it apart from the overflowing ecommerce market and the same can be said for the Muzungu Sisters. It’s not your typical cool girl club wear. Instead, Santa Domingo’s creating clothes with a conscience, mostly one offs like alpaca boleros and colorful kaftans made of fabric from far flung places like Peru, Africa and Bhutan.
Last night in a very crowded Le Baron inside London’s Embassy Club, hundreds came out to salute Motilo’s new initiative: shoppers are asked to create complete looks on the site and each time a new one’s created, they’ll give one British pound to Women for Women, a charity dedicated to female survivors of conflict. Says Santa Domingo (who dates Monaco’s Prince Andrea Casiraghi), “I came out tonight simply to support the idea of micro financing. Women in conflict zones can at long last define the scope of their lives as well as support their families. This is important stuff.”
Mary Charteris hit the decks whilst guests like Clive Owen, Astrid Munoz, Damien Hirst, Ben Goldsmith and Reema Hammer sampled hot chocolate vodka shots from Willies cocoa—a perfect solution for a freezing night. Sofia Barratieri di San Pietro, one of Motilo’s co-founders, said, “We’re still a relatively young site, but we want people to know from early on that we are not just about shopping and socialising. We also come with a strong message of giving back—and helping others move forward.”