Thirty percent of Mr. Porter‘s customers are women. Some, like us, browse the site for its stellar editorial content, occasionally purchasing the perfect white tee or a not-too-sweet candle. Others are shopping for their husbands/boyfriends/dads etc. So last night, the team invited a handful of women to learn how to do dude stuff.
At the bar, we learned how to make the perfect gin martini—olive for vodka, citrus for gin—or sidecar—sweet bourbon’s a must! In one corner, a man who looked like he’d be more comfortable in a castle in Italy taught us how to shine shoes (“Not bad for the second time!” he said). And in another, Paul showed us the right way for a man to undress in front of a women. (Yes he demonstrated and no we didn’t know there was a wrong way.) But, in spite of Paul’s perfect abs, it was bow tie lessons from Alexander Olch that proved the most popular attraction.
“This makes it look way more complicated than it is,” he said, gesturing to an illustrated guide on the art of tying bows around a man’s neck. “Shoelaces,” he said. “That’s it.” Having tried to tie a bow tie before—never once successfully—I didn’t believe the guy. Turns out the director-meets-menswear designer knows what he’s talking about. The trick is to tie it just like you’d lace a shoe and once the knot is made, adjust as needed. After that, nearly everyone nailed it on the first try.