Just two days ago, The Water Tank Project hit Kickstarter, aiming to raise $1 million by July 6. The project, two years in the making, is a New York public art initiative aiming to raise awareness on the water issue.
Mary Jordan, artist, filmmaker, and creator of the project, has teamed with influential personalities in art, music, and science—like Jay-Z, Jeff Koons, Marilyn Minter, Devendra Banhart, Ed Ruscha, and Bruce Weber—to transform 100 water tanks along the New York City skyline into works of art next spring.
The inspiration for the film came while Jordan was filming in Ethiopia. “I was driving and all these kids are chasing us, running by the truck, waving these empty plastic bottles. And I thought it was water they wanted,” she says. “But then when I stopped, I realized that actually, they wanted our water bottles to get water with. I came back to New York, just looked up, and there it was: the water tank… they were beautiful and old, and just everywhere. A museum waiting to happen.” Watch Jordan talk more about the project after the cut.