Target’s well-known for providing young designers with a running start, but now they’re reaching out to innovative boutiques as well. As the now fifty-year-old company continues its experimental methods in mass-retailing, the store’s inaugural ‘Shops’ program will set up in Targets across the country this Friday, giving Tar-jhay die-hards another reason to celebrate, after which they will return home with a quirky table set or a colorfully printed maxi dress.
Among the initial Shops offerings are the Polka Dot Bakery’s dog treats and Cos Bar’s off-kilter beauty essentials, but what really took fashion fanatics by surprise was the announcement that Miami’s most-coveted boutique, The Webster, would also be participating in the program. Rather than curating a selection of knock-offs, the store’s creative director, Laure Heriard Dubreuil, designed a full-fledged, one-off collection to be sold in Target stores nationwide.
“I’m very happy, very excited actually because I’ve loved Target since I first moved to the United States. It seemed like the perfect fit, I think they have an extremely smart approach,” Heriard Dubreuil explained to ELLE yesterday. ”The process felt really natural. The collection is very summery—it’s inspired by my own wardrobe, Miami, and the vintage wallpapers that we have throughout the store. I think it evokes The Webster’s DNA—it’s really Miami.”
The collection, comprised of both clothing and accessories, is filled with Tropicana prints, lady-like separates, and resort-ready swimwear. Much like The Webster itself, it explores a polished ocean-side city look, veering away from Miami’s provocative stereotype. “I love the cardigans—especially the pink, navy, and green version. It’s an amazing piece, you can wear it with a pencil skirt or you can wear it with jeans. That is why I love this collection, it can be worn on the beach on top of a maxi dress or more classic with a skirt.”