If you search for Jason Wu on eBay, you’ll get nearly 11,000 hits. The designer’s Target collection, which just went on sale this weekend, flew off shelves within hours, but it sounds like the people knocking down the doors of their local Targets were more interested in buying the collection to resell the product, not to wear the French New Wave inspired dresses. This phenomenon—of buying bundles of limited edition designer collaborations and selling them for double, triple or more times their cost—isn’t new, but it has become increasingly worse as shoppers view it as an easy way to make an extra buck. Below, the stats on Wu’s collection for Target—for eBay.
The actual number of search results for “Jason Wu for Target.”
The buy it now price of this canvas and faux leather bag, which retailed for $50. It appears to be the most insanely priced item. The seller writes, “The designer made famous by Michelle Obama has now taken on a new challenge, the first designer collaboration with Target after the Missoni for Target fiasco.”
The average price of the $55 trench coat that Blake Lively wore to the launch party in New York last week—the picture of choice among sellers.
The price of a Milu the Cat package (cute!). It comes with a tote, scarf and tee featuring Wu’s feline muse.
There’s one buyer who’s happy to announce she bought her pieces at last week’s party, instead of in a Target store. She also has a blue wall, and takes dark picture…