Last year, Tiffany & Co. launched a host of digital initiatives to build a community around their little blue box. What Makes Love True is the umbrella site, and within it you’ll find everything from apps to help pick the perfect engagement ring to playlists curated by Tony Bennett. But today they’ve launched a new element within their What Makes Love True iPhone app—an Instagram filter, or three.
One of the best things about Instagram is that even a horrible photographer can take a great picture, but to kick it off they’ve recruited actual photogs (and real life couple, because this is Tiffany!) to snap a few pics of equally gorgeous couples. Garance Doré and Scott Schuman snapped a lot of beautiful people and are posting their images to ‘True Love in Pictures.’ It’s very romantic, and surprisingly not-cheesy.
That an Instagram filter can make something even lovier is, however, quite cheesy (in a fun way!). If you download the app you’ll get black and white, peach and Tiffany blue. Can’t wait to see what they whip up for Valentine’s Day.