Within hours of the Giants Superbowl win on Sunday, the team’s wide receiver, Victor Cruz, was signed to IMG. His first duty? Cutting the ribbon to kick off Mercedes-Benz Fashion Week here in New York. Though the player, who’s known for dancing a salsa in the end zone every time he scores a touchdown, has turned down a spot on Dancing With the Stars, his signing with the agency indicates an interest in landing a campaign or two. Forgoing the obvious for a moment—sporting goods, cars, watches—let’s speculate on what else he might model.
Miuccia’s shown a growing interest in celebrity. First she cast Tobey Maguire in her men’s campaign, then Michael Pitt, and this season her men’s collection was modeled by actors like Gary Oldman and Adrien Brody. Why not throw an athlete into the mix?
Tim Tebow’s not really making a good case for tighty-whities. If the man hired to model the underwear doesn’t want to show it off, who will? We have a feeling Cruz might attract the attention the brand needs to keep men away from boxers.
Citizens of Humanity
True Religion scored Chanel model Brad Koenig for spring and Seven for All Mankind let James Franco run wild for their latest campaign; it’s time for Citizens of Humanity to get back in the game, and who better to help than a Superbowl winning, fashion loving, salsa dancing football player?