gfpull Watch: Geren Ford’s Cali Hipster Film

A still from the film

Fashion’s love of glamorous mini-movies has made its way to LA where designer Geren Lockhart, of Geren Ford, has enlisted a few film-making friends to produce a branded short.  In anticipation of her label’s just opened retail location/studio hybrid in Los Angeles, the film celebrates Geren Ford’s spring ’12 collection by exposing what her muses get up to after nightfall.  A cross between Laguna Beach and the opening credits of How to Make it in America (Terry Richardson-esque stop motion and all), the project was a collaboration between Lockhart and costume designer Casey Storm, who’s previous outings include Being John Malkovitch, Where the Wild Things Are, and Rebel, starring the always-clever James Franco.  Rain Phoenix and John Gold star as debaucherous surfside socialistas who enlist the help of firecrackers and assorted carbonated beverages to nab some lady love.  Click through to see the film!

Geren Ford Spring 2012 Fashion Film from Geren Ford on Vimeo.

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