prada  Watch Those Prada Flames Come to Life

Photo: Prada

Though not every fashion campaign should move, or come with a behind the scenes video, Prada’s spring summer collection certainly deserves the movie treatment.  In the “short film” after the jump, shot by Steven Meisel, you get to see a) pleats sway the way they should b) close ups of the intricate beading and embroidery on bags and playsuits and c) models deliver chilly stares at each other. The only thing that’d make this better is a Danny Zuko-like figure to break up the fight (or for a surreal twist, one of the gentlemen from the most recent men’s collection).

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